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HOME > The latest information on intellectual property > New Type of Applications for Trademark Registrations were made available as of April 1, 2015Motions, holograms, colors, sounds, positions brand strategies will become diverse

New Type of Applications for Trademark Registrations were made available as of April 1, 2015Motions, holograms, colors, sounds, positions brand strategies will become diverse

Hiroko Sunaga (Patent Attorney, JPAA ID NO.11873)

Takao Okuno (Patent Attorney, JPAA ID NO.13722)

In addition to the traditional trademarks for conventional "characters" and "figures," trademarks for "motion," "hologram," "trademarks consisting solely of colors (hereinafter color mark)," trademarks such as "sound" and "position" can be filed as applications for registration to be protected in Japan, too, as of April 1, 2015. ......